Simple? Maybe – easy to implement? Certainly not.

The advantage was that traditional SEO was easily outsourced (by local businesses and SEO consultants alike), however in comes Google Plus (G+) with the intention to make search results more “socially” relevant – taking away the ease of search engine ranking manipulation.

Is Google Plus easier? Absolutely not, in fact it’s more complex, very diverse in its manipulation techniques and will most certainly put many wannabe SEO firms out of business. No longer can you use the spray and pray method of SEO manipulation like many SEO firms have had “some” success with in the past – using automated software tools and the like won’t continue to sustain SEO rankings.

As an experienced Google + consultant I’m actually excited to see it come to fruition – making SEO consulting an even more viable business on the “consulting” end – getting away from the “monkey at the keyboard” method of service/deliver-ability and moving toward a true consulting model.

For a local business to optimally use Google + in their SEO mix – they’ll need access to not only the technical setup of a workable system but also the constant consulting/checking to make sure everything is being done correctly.

Google Plus is the wave of the future; the saying “evolve or die” keeps coming to mind and I think that is very fitting.

Make no mistake about it; local businesses will be sideswiped by competitors that get on board first with a workable Google + system.

Author; Terry Lamb
Lead Consultant: Web Market Authority
http://www.webmarketauthority.com

Free Consult: 866-721-7871

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I get asked that all the time when a new potential client is contemplating hiring me for SEO or Search Engine Optimization Services.

SEO is simply the act of optimizing your website and the off site pages that link to it – with a specific keyword or phrase.

Can anyone guarantee you a #1 Google ranking?

Of course not.

What can be guaranteed?

I personally can almost always (99% of the time) promise a first page ranking (depending on the keyword), however – giving  a time frame as to when that can happen is almost impossible. Factors like competition, cost, time, etc. are all part of the process. On average it can take from 3-6 months to rank for a medium competitive keyword.

Why would anyone wait 3-6 months to rank; simple — most keywords have two numbers associated with them, one is the “traffic” amount per month and the other is the “cost per click” if you were to advertise on Google.

Example: if your keyword get’s 1,000 searches per month and the per click cost to advertise on that keyword is $2, then that keyword has a monthly advertising value of $2,000.

That keyword is now worth $24,000 per year — and some keywords are worth millions per month; given those values you have to expect some competition especially when trying to rank naturally with SEO (Search Engine Optimization).

SEO works, and it takes time; anyone offering to “guarantee” you a top 3 ranking in a short period of time is either misleading you or they are choosing keywords with little to no value in terms of [traffic times cost].

Here’s what I can guarantee…

1. you’ll be satisfied that I’m doing the work; being able to see your rankings increase over time (I provide monthly reports).

2. you’ll be able to get in touch with me easily via email or phone – this is my business and I make myself available to all my clients as needed.

3. my current clients have been with me for years and years, I can guarantee that you’ll feel the same and that my SEO services will only grow and scale up as you see success.

4. I can guarantee that once you’re on my “inner circle” of consulting clients, you’ll get access to services that your competitors don’t want you to see, and I’ll show you “under the hood” so to speak within the internet marketing world and you’ll see possibilities that are truly amazing for your business.

No one can guarantee what the search engines rank and don’t rank, or what they like and don’t like however – there are a few fundamentals that I apply consistently that will give you the best chance of ranking success using my SEO services.

Terry Lamb
SEO Consultant

703-574-4719

How would they do that you ask?

Simple; it’s called “Pay-Per-Click” advertising — and while most businesses use it to “buy” traffic, you can use it to determine “what” your customers type into any given search engine and track that all the way to the sale.

Once you know your effective “sale” keywords you can then hire a “Search Engine Optimization” specialist to own those keywords organically and swipe “buying” customers for free.

Find out what a “Real” internet marketing plan looks like by watching my overview video here.

If you’re looking for that, you probably already know that term stands for “Social Media Optimization”.

The first question I would ask is – Why are you looking for that?

Shouldn’t you be focusing on the real internet marketing foundation which is Ranking #1 in Google for your most valuable keywords?

Everyone wants a quick fix, and with all the buzz about Facebook and Twitter it can make you believe that Social Media Marketing is the most popular thing to do.

In my humble opinion, most (if not all) local businesses are chasing the “shiny” object called “Social Media” long before they have their true foundation and internet presence in place.

If you don’t rank #1 for all of your most valuable local search terms, why go after the 80% that only gets you 20% of the results. That’s the Social Media place right now.

You can Facebook and Twitter until you are blue in the face but if you don’t have a solid Google #1 position across dozens of your most valuable local search terms you are allowing your social media blitz to show up before your real content (which should be on your main website, and you have the most control over).

Imagine if your Facebook and Twitter content is at the top of the search engines and your competitor begins leaving negative comments or content about you on those same social media platforms — how much control do you have over that? Not much.

However, when you rank #1 in Google, you can add content to those #1 ranking pages and get it indexed by Google almost immediately.

Immediate indexing allows you to control the conversation in your market. Having no control over content outside of your company, with no #1 Google rankings to support you can be dangerous.

The truth is, most local companies leave their #1 rankings on the table because they are not easily won – however once achieved the power can be tremendous.

My “Top Of Google” service is the foundation a local business needs WAY BEFORE they embark on a Social Media Optimization program.

Engaging in Social Media Optimization or Marketing before you have a solid Local SEO (Search Engine Optimization) ranking is putting the cart before the horse.

Web Market Authority can put your local business at the “Top Of Google” for an unlimited number of locally targeted keywords – this is the 20% which will get you 80% of the results.

Hire a Local SEO Expert for your Top Of Google rankings and avoid the Social Media Hype today.