How To Know If You’re Using Social Media The Right Way In Your Business
Familiar with Google Plus yet?
Or is Google Plus just “another” one of those social media profiles you’ve chosen to dabble in like you may have done with Facebook, Twitter, or maybe even LinkedIn?
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As I’ve said in the past; Google Plus is geared for businesses – however if you don’t have a “system” in place to use it then you are up a creek [so to speak].
Should you just go setup a Google Plus account and hope for the best? I’m suggesting against that with a resounding NO! (picture me on a hilltop with a bullhorn, YELLING NO! here). Fail to plan and, well, you plan to fail – the Google Plus system is complex (as most Google marketing tools are) and they don’t provide much “how to” training to point you in the right direction.
Knowing that; it’s the Google Plus consulting I’m providing that can bridge the gap – and what a gap it will be if your competitors beat you to the Google Plus / Social Media space.
If you want to get social media marketing right (i.e. Google Plus); you need a system – as with anything worth doing, this one is worth doing right.
Today; I want to show you how EVERYONE is getting social media wrong.
A bold statement for sure; however I think the following two graphic representations will most certainly solidify your belief in my “Everyone Is Getting It Wrong” statement.
A precursor to that statement is this; what you do on the web (i.e. Internet marketing) is simply a “funnel” of links and activity that all leads back to your MWR or “Most Wanted Response” – we’ll call it your “Marketing Funnel” – and here’s a graphic representation of that process.
Makes sense that all of your marketing is geared toward bringing web visitors into your funnel, driving them to your corporate website and funneling them into your MWR (example; call us today or fill out our lead/appointment form).
Marketing online is a funnel – all of your marketing, SEO, Social Media, Paid Ads, Press Releases, Links, etc. should all lead back to your website through your social media properties (Google +, Facebook, Twitter, etc.) – where visitors convert to buyers or become leads.
However – not many companies or websites are doing this; most websites are doing just the opposite ESPECIALLY when it comes to social media; here’s the mistake being made (see if you are making this same mistake with your website or Internet marketing).
What you are looking at above is this…
Visit almost any website; yours or your competitors and almost all are linking OUT to social media sites such as Facebook, Twitter, Flickr, LinkedIn and maybe even Google Plus.
Ask yourself; does it really make sense for us to do all of the right marketing online and when we get a hot prospect to our website – turn around and give them a link to leave (Facebook, Twitter, etc.) for example?
Linking OUT to your social media properties is NOT social media marketing; in fact it’s the opposite effect.
Linking out to Facebook is practically begging your hard earned visitors (i.e. potential customers or leads) to leave as fast as they got there.
Continue this “bleeding” process with the new Google Plus system and you will practically be kicking your customers out when they’ve got their veritable “credit cards” in hand, ready to do business with you.
What’s the take away here?
Social media marketing is now becoming the forefront of marketing your business online – and make no mistake the new process does not cancel out the old process of Search Engine Optimization – no, it only makes it more important to keep filling your funnel with visitors – preferably putting them in the “large” end of the funnel toward you and avoiding sending them “away” with poor social media practices.
Ready to get social media right; and more importantly get on board with the Google Plus system? Click Here to see my Social Results SEO and Google Plus Consulting methods for local business success.
Notice my social media “icons” below – thinking I’m a hypocrite for telling you NOT to link out and it appears as if I’m doing just that?
If you click any of my social icons below – you’ll notice that you never leave my website – that’s PROPER social media at it finest! Contact me to find out exactly how to use that to your advantage!