Bottom line; if your business is not participating in a properly structured pay per click campaign at Google, Yahoo or MSN then you simply have no idea what keywords, phrases and topics actually convert to sales. Period!

Anyone can setup their own pay per click campaign (PPC) in 10 minutes on any of the popular networks however almost all will lose their shirt in a very short period of time.

Many companies also offer PPC management services, but not many can speak to what really matters – and that’s your specific return on investment or ROI.

Here’s a list of PPC management items we provide here at Web Market Authority; which also serves as a list of items you WON’T get from other PPC management companies;

- Daily “Split Testing” of ads (constantly looking for the winner)
- Targeted Keyword Lists (instead of one massive list)
- Landing Page Design (NOT sending traffic to just your home page)
- Conversion Tracking; Know Your ROI
- Search Network & Content Network (both are massively different)
- Leveraging Dynamic Keyword Insertion
- Properly Spying On Your Competition
- Utilization of ALL Keyword Match Types
- Local & National Targeting Using Keywords & Zip Codes
- Identifying Negative Keywords (can save up to 30% on costs)
- Monitoring Server Logs To Expand Keyword Reach

…and that’s just the major points that fit into our bullet list. There are many more subtle methods and techniques that mean the difference between a successful campaign and one that simply wastes money with no traceable outcome.

Or, perhaps you already KNOW all this and did it really well when you only had a few campaigns to run … but now you’re STRUGGLING TO FIND THE TIME to manage it all? (There’s no worse feeling than knowing what to do, but not having the time to actually do what you know, right?)

Fee Schedule

(Please review before submitting
your account audit OR setup request)

*We charge a set up fee which varies from client to client depending upon the degree of account overhaul (or initiation) required. Note: minimum set up fee is $2,750 which reflects the commitment our team must make to thoroughly understand your business if we are to achieve quality results.

SET UP/OVERHAUL PHASE: Because all PPC accounts are different, during the first phase, a lot of time is required for your manager to gain familiarity with your market, your company, and your products and services. Time is also required for you and your manager to develop a groove with your personal management style, objectives, and risk tolerance. Keyword research is initiated or expanded, and competitive market evaluation takes place. Tracking and ROI benchmarking is established, reporting systems are developed and agreed upon. Your AdWords account is begun or re-worked.

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MAINTENANCE & ROI EXPANSION PHASE: Once your account is “in shape”, the focus shifts to adjusting bid prices and maximizing ROI for existing keywords and ad groups, rolling out your campaign to other major PPC engines (e.g. MSN and Yahoo), and discovering new keywords to attract more traffic which continues to perform. Eventually, a point of diminishing returns is reached in efforts to identify new keywords, improve ad copy, and achieve higher ROI within your PPC account alone, at which point the focus can shift to landing page and sales process enhancements, regular monitoring of the market for the entry of new competitors, and adjustments to reflect the evolution of PPC engine quality algorithms.

What one client had to say…

Web Market Authority TRIPLED MY CLICK VOLUME and LOWERED MY COST PER CLICK BY 26%! Their knowledge of PPC is phenomenal, and their client service is superb. I would recommend getting on board with them as soon as you can, because they really can take your business to the next level!

– Franklin B.

Our process is simple and we are glad to discuss your business model and see if PPC management is a fit for your industry and website.

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