by Terry Lamb

Recently I’ve taken on many clients who have been using Reach Local as their pay per click management company – and once I point out how much money they are actually losing by using a “churn & burn PPC management company” the anger level always goes up.

The fact is, Google will take your money and gladly give you nothing in return if you blindly use their pay per click (PPC) management system to bid on every keyword under the sun related to your business (i.e the Reach Local way).

And…that’s exactly how Reach Local manages your campaign using the Google Adwords interface.

How do I know? I’ve personally logged into over 10 of my clients Reach Local campaign management accounts and have seen this for myself. Long lists of untargeted keywords and no way of tracking which keywords actually produce a phone call or a sale.

It reminds me of a famous Madison Avenue advertising firm exec who once said; “We know that 50% of our advertising works, we just don’t know which 50% that is”.

These days, that sort of waste is absurd. Especially when Google actually gives you the tools for free to track down to the keyword what is working and what is wasting your money.

Often times, I get the question from clients; “why doesn’t Reach Local help me do what you are suggesting Terry?” — and my answer is; “great question, let’s call and ask”.

In the end, the answer is always the same. They simply can’t offer that level of service and scientific advertising at that low of a cost. Plus, it’s complicated to setup and understand and it takes a human touch on a daily basis to implement.

The truth is, it’s easy if you know how to do it – and I certainly do.

Wouldn’t you rather cut out all of the fat, only pay for the keywords that convert to a phone call or sale and be confident in knowing you are doing it better than everyone else?

Maybe your skeptical.

It’s actually so easy for me to show you how it works better my way (only paying for what works) that if we decide to work together on your PPC management, you can keep spending at Reach Local for a few weeks until you see my better results. Simple.

There’s much more to PPC advertising and management than meets the eye (Much More!) so don’t be fooled by the PPC management companies that will gladly take your money and move on to the next business willing to spend and spend with no absolute return on investment. With the technology and tools available today we can setup a PPC campaign and know down to the penny what works and what doesn’t…THEN maximize your budget and grow your business scientifically instead of haphazardly.

Read more about my PPC Management Services here.

Some Recent Customer Comments I Found In Regards To “Reach Local”

Complaints Board

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