So, if social media marketing is about “brand building” is it really effective for say…a local lawn care business or a Dentist office? The answer whether Social Media Marketing is a viable internet marketing method for local business owners lies in their “UEBM” (Unique Eccentric Business Model).

Do you sell a product or service that has a national customer base or are your products and services sold locally? The answer to those questions are the determining factor of your Unique Business Model.

And…going back to the local business model, the question arises — “should a local business use Twitter” for example in their online marketing mix?

It begs the question, “do you have a product or service which has mass appeal and are you attempting to sell it nationally or worldwide”??

If not, then I can assure you that “Twittering” as a marketing method for your local business just might be a waste of time (assuming you are NOT doing the most effective foundation building methods available such as SEO and PPC to name a few).

There are many productive internet marketing methods a local business can use to gain customers, leads, and more business — however joining the Social Media Marketing craze with no real understanding of how it can and should impact your business is an example of the reverse 80/20 rule.

For most local businesses, an improperly implemented Social Media Marketing campaign can be the 80% of marketing efforts that gives you the 20% side of results. That’s what I call a low return on investment, especially if there are other, more effective methods you are not implementing.

I don’t know about you, but I’ve realized in my own business that focusing on the 20% most effective efforts gives me 80% of the most profitable results. Knowing that Social Media Marketing is outside of the 20% most effective internet marketing methods for most local business owners is a great step toward getting your online marketing plan to take shape and avoid wasted efforts.

Where should most local business owners begin with their internet marketing plans?

#1 is a mix of Search Engine Optimization (SEO) and Pay Per Click advertising (PPC) – which helps develop your UEBM (Unique Eccentric Business Model) and “Keyword DNA” on the internet which is literally the foundation for all of the secondary internet marketing methods such as getting on board with the Social Media Marketing craze.

# 2 is link building, which is where Social Media Marketing can be implemented properly. And, the reason a local business should hire an internet marketing specialist is because most of the social media properties (i.e. Facebook, MySpace, etc.) don’t actually allow the proper linking methods to be effective in your link building efforts. Inbound links to your website are the virtual key to the online safe if developed and continued properly over time, but you have to begin with the end in mind to be effective knowing which properties are useful and which ones are a waste of your time.

If you’re a local business owner who’s ready to get your internet marketing machine ready for action (certainly before your competition does) then Web Market Authority can help you develop your “Online Unique Eccentric Business Model” and begin weaving your “Keyword DNA” throughout the web and your online target market. Our SEO Services are a great place to start building your internet marketing foundation today.

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Note; my reference to “Kool-Aid” is not a reference to the brand represented by Kraft Foods Company but rather the slang term as defined at Wikipedia.

Recently I’ve taken on many clients who have been using Reach Local as their pay per click management company – and once I point out how much money they are actually losing by using a “churn & burn PPC management company” the anger level always goes up.

The fact is, Google will take your money and gladly give you nothing in return if you blindly use their pay per click (PPC) management system to bid on every keyword under the sun related to your business (i.e the Reach Local way).

And…that’s exactly how Reach Local manages your campaign using the Google Adwords interface.

How do I know? I’ve personally logged into over 10 of my clients Reach Local campaign management accounts and have seen this for myself. Long lists of untargeted keywords and no way of tracking which keywords actually produce a phone call or a sale.

It reminds me of a famous Madison Avenue advertising firm exec who once said; “We know that 50% of our advertising works, we just don’t know which 50% that is”.

These days, that sort of waste is absurd. Especially when Google actually gives you the tools for free to track down to the keyword what is working and what is wasting your money.

Often times, I get the question from clients; “why doesn’t Reach Local help me do what you are suggesting Terry?” — and my answer is; “great question, let’s call and ask”.

In the end, the answer is always the same. They simply can’t offer that level of service and scientific advertising at that low of a cost. Plus, it’s complicated to setup and understand and it takes a human touch on a daily basis to implement.

The truth is, it’s easy if you know how to do it – and I certainly do.

Wouldn’t you rather cut out all of the fat, only pay for the keywords that convert to a phone call or sale and be confident in knowing you are doing it better than everyone else?

Maybe your skeptical.

It’s actually so easy for me to show you how it works better my way (only paying for what works) that if we decide to work together on your PPC management, you can keep spending at Reach Local for a few weeks until you see my better results. Simple.

There’s much more to PPC advertising and management than meets the eye (Much More!) so don’t be fooled by the PPC management companies that will gladly take your money and move on to the next business willing to spend and spend with no absolute return on investment. With the technology and tools available today we can setup a PPC campaign and know down to the penny what works and what doesn’t…THEN maximize your budget and grow your business scientifically instead of haphazardly.

Read more about my PPC Management Services here.

Some Recent Customer Comments I Found In Regards To “Reach Local”

Complaints Board

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